India's second largest tyre maker Apollo Tyres on 21 August 2013
announced a tie-up with Manchester United to become its official tyre
partner in UK and India.
The tie-up with Manchester United will help Apollo produce football
based play zones constructed from used tyres. These rubber-based pitches
will be based by young people from local communities in the UK and
India to encourage them to take up soccer as sport. It will encourage
healthy lifestyles and develop sporting skills in young people.
A Nielsen survey in 2010 found that 47 percent of India's 1.2 billion
population can be described as football fans. This partnership will
help Apollo promote its brand and encourage sporting activities among
people.
0 comments:
Post a Comment